Read 'Em and Weep
One of the byproducts of being a writer is that you get very good at reading.
As a careful reader, I am often spared the embarrassment of the casual reader. I see these casual readers in stores on big sale days. They stand, looking disappointed as the smirking sales clerk insists that their selected items are excluded from the great advertised deal.
“But I thought that meant…” the causal reader will offer as the clerk shakes her head. On the other hand, I am confident that when I bring my selected items to the register that they all qualify. I know because I thoroughly read the ad.
And if the clerk doesn’t see it my way, I’ve been known to whip the advertisement out of my handbag and begin reading it out loud. If the clerk doesn’t immediately give in, I repeat reading the ad, slower and with more emphasis each time, until they either give up and give me the deal or call their supervisor who gives me the deal.
I only want what I’m promised. If you want to exclude Tumi from your 25 Percent Off All Luggage sale, then all you have to do is say so in your ad. I wouldn’t dream of giving you a hard time. But don’t tell me after I’ve driven across town that Tumi’s not included because it’s “never” on sale. Give me the 25 percent off or I can justifiably report you for false advertising.
And I hate signs that say, “We cannot be responsible…” Of course, you CAN be responsible. What’s stopping you? Are you under alien control? The proper phrasing is you WILL not be responsible.
Being so literal is not without its downsides. Earlier this month, Taylor and I were buying a “baker’s dozen” bagels at Einstein’s Bagels. The college-aged clerk stopped bagging after 12 bagels. “Don’t we get 13?” I asked.
“No,” he said cheerfully. “You only get 13 bagels with the Tub Deal. The Baker’s Dozen bagels is only 12.”
I was taken aback. “You are aware, of course, that the definition of a baker’s dozen is 13?” I said.
“I’m sorry,” he said, a little less cheerfully. “But you only get 12.”
Taylor muttered to me, “Do you always have to be right about everything?”
With great self-control, I swallowed my response that I generally WAS right about everything. Instead, I conceded defeat, took my 12 bagels, pleasantly paid the clerk, and left. Being right was less important than further embarrassing my son at the college bagel store.
On our way to the car, Taylor said, “You know, Mom, not every clerk is familiar with the history of idoms like baker’s dozen.
This younger generation definitely needs to read more.

